Fresh Approach Changes the Acquisition Game

Everyone knows the old Albert Einstein quote that says the definition of insanity is doing the same thing over and over again and expecting different results.

northamericanBut you’d be surprised how many energy suppliers run their sales operations that way. Same old sales channels, same old approach, hoping to squeeze just a little bit more out of the tried-and-true.

Is your company mapping out any new strategies, or will 2017 be much the same as this year? Given the never-ending growth of the Do Not Call list and the trend of giving up home numbers in favor of cell phones, how will you connect with your target customers?

AGR Group and its data source partner, All Global Resources, have developed an opt-in program that is delivering a desirable customer demographic to our energy partners: higher income, online savvy and ‘stickier’ than average. Best of all, these customers were previously considered to be “unreachable.”

The opt-in program is facilitated through partner websites where customers indicate a willingness to be contacted with offers from various service providers. That data is immediately routed to our call center, where a representative places the call to the interested customer.

The program is fully compliant with TCPA, TSR and the E-sign act, and we maintain all necessary record keeping.

Changing times require a new approach. Our opt-in program is proven safe and effective, and could be just the strategy to help you reach your goals. Call us today to gear up for 2017!

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